Luxury Real Estate Marketing targets prospective buyers and sellers interested in upscale properties using email, community outreach, and advertising. Marketing a luxury home requires extra effort and expense by the agent, so only highly committed agents should consider it. However, commissions can be higher if your real estate marketing is successful. In this blog, we shall elaborate on how to utilize 3D Renders, Hyper-Realistic Virtual Tours, and 3D Walkthroughs to ramp up your Luxury Real Estate Marketing campaigns.
How Luxury Real Estate Marketing Works
Luxury or High-end real estate marketing is very similar to general real estate marketing, except that the property is costlier and the seller and buyer demographics more premium. To win in luxury real estate marketing, you should focus on positioning your real estate brand both on web and in-person, establishing premium marketing channels, deploying advertising tactics, involving yourself in the local community events, leveraging upon high-quality lead-nurturing resources, measuring results on a fixed frequency, and optimizing your process flow.
Because of niche client demands, high-end real estate realtors have to commit themselves to concierge-style service, including 24×7 servicing, while also pushing their marketing tactics to the next level with custom curated gifts, flawless presentation, and client obsession that goes beyond the ordinary. These offerings need to be made visible on a premium branded website, social media handles, and any locally distributed print collaterals.
While marketing your brand to the luxury target audience, you should try and gain insights as to where your target demographic spends the majority of their time and attention. For most premium agents, web advertising needs to be complemented with engagement into big-ticket local charity events and community activities, careful lead harvesting through professional and personal networks, and a constant endeavor to tune advertising efforts towards a variety of premium audiences.
High-end realtors should also be aware that for luxury property marketing, you need to invest money to make money. Not only are professional quality 3D Real Estate Renderings (3D Aerial View, 3D Exterior views, 3D Interior Views), 3D Virtual Home Tours, drone footage of surroundings, and high-end photography expected, but so are the gifts and consistent, one-on-one servicing. While all this can be taxing, a successful real estate marketing strategy can lead to sales of highly expensive properties, resulting in commissions in excess of $100,000 or more.
Read More: https://www.rayvatengineering.com/6-point-strategy-for-luxury-real-estate-marketing/
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